About
Four years, three products, and a lot of expensive lessons.
I quit a comfortable product management job to build software full-time, and spent the first eighteen months building things nobody wanted. Ledgerly — a bookkeeping tool for freelancers who hate bookkeeping — is the one that finally clicked, mostly because I built it for a problem I actually had myself.
I write publicly about revenue, churn, and the decisions that didn't work, because that's the content I wished existed when I started. No vanity metrics, no "10x your revenue" threads — just what actually happened.
Most days: half building, half in customer conversations, occasionally regretting how much I underpriced the product in year one.